How Direct Signal gathers external signals
Direct Signal orchestrates news, media, filings, regulators, analyst commentary, search signals, public conversation and custom source sets — connected to profiles, not treated as isolated feeds.
Methodology
Evidence-led intelligence, not black-box certainty.
Direct Signal does not claim certainty where evidence is weak. Public conversation is treated as horizon-level unless corroborated. Outputs are designed to support human judgement.
How profiles are created and calibrated
Profiles are configured around selected subjects — companies, markets, brands, executives, competitors, issues or narratives — with source rules, watch lanes and evidence treatment tailored to the use case.
How Watch Lanes organise context
Watch Lanes structure intelligence around strategic priorities: investor narrative, brand trust, regulatory watch, competitive positioning and more. Each lane tracks relevant sources and signals.
How Ask Intelligence works
Teams query Living Signal Profiles in plain English. Ask Intelligence draws on profile context, watch lanes, evidence and stakeholder mapping to produce structured, source-aware responses and briefings.
How public conversation is treated
Social and public conversation is treated as horizon-level intelligence unless corroborated by stronger evidence. Repeated claims, unusual movement and narrative clustering are surfaced for analyst review — not presented as confirmed conclusions.
How confidence labels work
Outputs include confidence levels reflecting evidence strength. Horizon-level, uncorroborated and evidence-backed labels help teams calibrate judgement and prioritise review.
Why evidence trails matter
Every material output links to its source evidence. Teams can trace how conclusions were formed and assess whether additional corroboration is needed.
What Direct Signal does not claim to know
Direct Signal does not claim certainty where evidence is weak. It does not confirm bot detection or inauthentic campaigns. It surfaces patterns for human review and supports — not replaces — analyst judgement.
Human judgement plus AI intelligence
Direct Signal is designed for sensitive strategic contexts where judgement matters. AI organises, connects and surfaces signals. Teams decide what is material, what requires action and what needs further investigation.