Last updated: 14 June 2026
This Cookie Policy explains how AxionSite Pty Ltd (ABN 73 698 423 442) trading as Direct Signal ("Direct Signal", "we", "us") uses cookies and similar technologies when you visit https://directsignal.app and related pages (the "Site"). Direct Signal is operated by AxionSite Pty Ltd (ABN 73 698 423 442). This policy should be read together with our Privacy Policy.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. Similar technologies include local storage, session storage, pixels, tags, and software development kits (SDKs). They help sites function, remember preferences, understand usage, and—where permitted—support marketing.
2. How we use cookies
We use cookies and similar technologies to:
- Operate and secure the Site (e.g., load balancing, fraud prevention);
- Remember preferences and improve performance;
- Understand how visitors use the Site so we can improve content and conversion paths;
- Measure marketing effectiveness where you have consented or applicable law permits.
We apply a consent-first approach for non-essential cookies where required by law (including the EU/UK GDPR and ePrivacy rules, and comparable US state privacy laws). Essential cookies run to deliver the Site; analytics and marketing cookies are used only with appropriate consent or legal basis.
3. Categories of cookies we use
Strictly necessary. Required for core Site functions, security, network management, and accessibility. These cannot be switched off in our systems without breaking the Site.
Functional. Enable enhanced features such as remembering choices or region. If disabled, some features may not work as intended.
Analytics. Help us understand traffic, page performance, and errors in aggregate. We configure analytics to minimise identification of individuals where possible.
Marketing (if enabled). May be used to measure campaigns or deliver relevant content on other platforms. We do not sell personal information; see our Privacy Policy for how we handle personal data.
4. Cookies and technologies we may use
The exact cookies on the Site can change as we update tools and vendors. The table below describes categories commonly used on enterprise SaaS marketing sites like ours:
| Category | Purpose | Typical duration |
|---|---|---|
| Strictly necessary | Session security, routing, consent state storage | Session to 12 months |
| Functional | Remember preferences and form progress | Session to 12 months |
| Analytics | Aggregated usage and performance measurement | Up to 24 months |
| Marketing | Campaign attribution (if enabled and consented) | Up to 24 months |
For a current list of cookies set on your browser, use your browser's developer tools or contact us at privacy@directsignal.app.
5. Third-party cookies
Some cookies are placed by service providers that help us host, analyse, or secure the Site (for example, hosting, CDN, analytics, or form providers). Those providers process data under their own policies as well as our instructions where they act as processors. We review vendors for security and data protection before use.
6. Your choices and consent
Where required, we will present a cookie banner or preference centre allowing you to accept, reject, or customise non-essential cookies. You may withdraw consent at any time by updating your preferences (when available on the Site) or clearing cookies in your browser.
Browser controls. Most browsers let you block or delete cookies. See help documentation for Chrome, Safari, Firefox, or Edge. Blocking all cookies may affect Site functionality.
Global Privacy Control (GPC). Where applicable law requires us to honour opt-out preference signals for certain processing, we will treat validated GPC signals as a request to opt out of sale/sharing or targeted advertising cookies, subject to legal scope and technical capability.
Do Not Track. There is no uniform industry standard for DNT signals; we currently respond to GPC and explicit consent choices in preference centres where deployed.
8. Retention
Cookie lifetimes vary by purpose. Session cookies expire when you close your browser; persistent cookies remain until they expire or you delete them. We periodically review cookie inventories to align retention with our privacy principles.
9. International visitors
If you access the Site from the EEA, UK, Switzerland, or US states with comprehensive privacy laws, you may have additional rights regarding cookies that involve personal data. See our Privacy Policy for details and how to exercise rights.
10. Changes to this policy
We may update this Cookie Policy to reflect changes in technology, law, or our practices. We will post the updated version on this page and revise the "Last updated" date. Material changes may be highlighted on the Site where appropriate.
11. Contact
This Site is operated by AxionSite Pty Ltd (ABN 73 698 423 442) trading as Direct Signal.
Questions about cookies or this policy: privacy@directsignal.app
See also our Terms of Service and Privacy Policy.